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Free email marketing tools

Practical options for solo founders and small teams. Start free, keep costs predictable, and only add complexity when it’s useful.

How to choose (quick take)

Start free, focus on signal

  • Pick a forever-free plan if possible
  • Collect opt-ins with one form and one list
  • Send 1 useful update per week or month
  • Measure replies and simple conversions

When to upgrade

  • You hit contact or send limits
  • You need multi-channel or advanced segmentation
  • Transactional email requires dedicated deliverability
  • Your list grows beyond a single audience
Program details change. Always confirm on the official page before applying or switching.